Clothing should be how to get Younger

 Here is our circle of Friends Younger Younger apparel how to better the current occupation of the consumer market more exchange some thoughts and suggestions, the content is very long and I finished her posted on my blog because I feel that these exchange and recommendations very useful and valuable to the Younger, very much like to be able to see the top Youngor and be inspired, huh, huh, because we are both rational Younger's long-term investors and consumers, is undoubtedly the Younger the most reliable business ally, and Oh Brother Biao
Simon: I am from Changchun, Jilin Province, in our real estate there is no Younger, Younger home buyers because the current focus only on the Yangtze River Delta development. So I want to talk about the situation Youngor clothing. Feel Younger in Changchun influence is not great to me even though some friends, we heard Youngor brand, but is not very high degree of recognition , feel it with seven wolves, birds, good news, Lee Lang and other brand is a grade. is not Youngor marketing efforts in Jilin market is not big enough, or the other for other reasons.
skysong: This is a company in the clothing rely solely on the present situation has developed a saturated trend must be broken in order to seek a breakthrough in traditional development, so now at the right time to expand overseas mergers and acquisitions, hoping to see the effect a few years.
Fire Lily: There's people eyes only four classes: international frontline brands, international second and third line-name, national brands, the domestic-name.
brand in order to truly feel Younger than other brands of domestic access to international brands, there is still a long way to go, only so we bought a sense of identity through the comparison will be out there, this takes time.
Case of Shanghai, this is a foreign brand to be proud to wear the city, even if wearing a foreign-name. someday people to change the concept of designer clothes do not realize that domestic output of foreign and even better value for money, that is, Youngor the light of day, and I believe that this day would come that we the people begin to truly confident that day. < br> Simon Biao brother: on clothing this, I do not understand the point is, why the company only To continue to expand market share should be very difficult. Why not have a breakdown in some of the following sub-Younger brand? or use of the existing production of clothing to create a wholly owned subsidiary of the other brands? a separate brand, is not there is such a problem: many different levels of people will not agree to wear a brand of clothing?! If Youngor brand positioning for a successful middle class men, then the younger generation is developing this market and how to balance the other The market is also a great class of people. and then one thing is always one person may not have to wear a brand of clothes, even if the high brand loyalty and then there will be a change in taste of customers to try different brands of tendencies. So, I would like to know the company's strategic brand development is not fully considered these issues.
multi-brand strategy, many successful companies, such as the automotive industry TOYOTA, now has brand almost to the point of dazzling, from the highest end Lexus, Crown, Reiz, Camry Yaris .. to the low-end, covering almost all priced car market. Although not all succeed in every price, but the overall strength to make it In the market for greater competition in the obvious advantage.
Again, P & G products, the company had only a Rejoice shampoo, Head & Shoulders, Pantene, Vidal Sassoon and other brands, so can meet all the needs of different groups, which occupied the whole market more efficient.
Also, South Korean clothing company attachment, there are many sub-brands.
perhaps, men's domestic market is different from other products in the market, perhaps, the company has also been worked hard for this, but taking into account the trade-offs for various reasons, or to give up eventually develop their own brand, chose to start at the right time overseas mergers and acquisitions, and made its brand of development. But I think the use of its own Youngor scale of production, sales channels, management and other advantages can develop their own brand of casual men on at least should not use the To SWSPORT, so very good brand management.
above is my humble opinion, initiate Please advise.
Biao brother Simon: On the domestic market, sales volume because of Younger, so I decided the It has not become the top brand of the elite! Imagine a large company executives and their subordinates will, or even students who just graduated from a brand of clothes you wear?
I think, on the international market, select at the right time Zhankai overseas M & A is effective and convenient. because the foreign consumers of Chinese clothing brand recognition can be difficult to say how many, especially in the Xifu dress that has a few hundred years of history in the West on things. At present, through M & A to get in the international market has been the basis of a certain brand may be the better choice. acquisition, through effective management, coupled with cost advantage is the certainty of success.
year Li Ka-shing buy British Telecom Orange are followed by years of operation, is the dramatic change in fundamentals, the last successful it was a great return on the sale.
Fire Lily: I very much agree with you on the use of multi-brand apparel Younger idea and recommendations, and this is my idea.
I always think that only by a single brand in the apparel Youngor the use of this leading position for the Youngor clothing does not fit on to develop the domestic clothing sales is also a disadvantage, as the landlord said, there should be sub-brand to occupy different age group of consumers, the company had partakers gold and green Younger Younger, in the eyes of people or Younger, Younger does not attract gold Worship of fans outside the domestic part of the high-end business people, young and vibrant green Younger family appeared on was too mature, not to mention a young family of 20-year-old and 28-year-old aesthetic and demand is so different. Therefore, I advocate in the country can use the acquired to the impact of foreign second-tier cities foreign brands to high-end market, the development of new brands to occupy 20-year-old age of the market, not just green Younger, green Youngor clothing design can not cover all age levels young family, very much agree with landlord the whole market. go abroad to promote the Younger later than, I believe this day would come, but not now!
hope he can always see our discussion and suggestions, Oh, we are not only the investors or Ya Youngor Gore's consumers, standing Thinking on these two positions, no doubt our proposal should be very valuable, is priceless! Oh
Biao brother Simon: Use in foreign acquisitions of domestic thrust backwards to second-tier brands occupation of high-end market is really a good idea. following the acquisition of foreign brands to talk about the three proposals are not very mature individuals:
(1) the so-called second-tier foreign brands should not be selected in the decline of outdated or are taking downhill of the brand, especially once the rage, but it has long been abandoned by the kind of person. to try to choose a certain historical connotations, due to the small sphere of influence and other reasons is not developed, the brand has a great future. because it is now well into the information age, do not underestimate the hands of the domestic high-level members of the community the amount of information, business reasons or because they often communicate with foreign customers, or because friends and relatives abroad, often to tell them the most popular fashion news abroad (of course on the date brand), or simply that they Bunsen returnees. If you get a crappy outdated brand to hit the domestic high-end market, they almost certainly would have been cast aside. acquisition of the brand at the same time the design team should be, especially the Clean Sweep chief designer, after all, the designer is the soul of a brand.
(2) Italy or France should try to choose the brand, because these two countries, domestic consumers of clothing or a certain feel good. suit, after all, significant factor in the cultural background in which, as another powerful foreign fashion designers, design costumes and they may not be able to get Chinese consumers.
(3) registered abroad can be considered fashion design companies, looking for talented young designers abroad, tailored to their own brand, I think this may be the dream of many young fashion designers, enough to attract those underappreciated designers. say that there must be so rewarded under Isao But a lot of really talented people there are concerned about spiritual satisfaction. In men's casual wear this one, the design is still very large room. This will not only cost is relatively low, also in line with independent intellectual property guidelines. drawback more time is needed to explore, to find the best young designers.
idea is still immature, a lot of willing people, brainstorming possible options and want to come together to form the company's development strategy to provide a reference.
Yi and: the brand thing, I really do not know. Youngor is a men's brand, is not to multi-brand, really hard to say.
wife and I always buy clothes, his wife will be with I said, this is Youngor, this is Playboy, I know, the brand ah. If this is Youngor 1, which is Youngor 2, or it is Younger, which is Erge Ya , guess I was not sure of;
function of clothes, especially men, and called the brand (one, two, three, four brands) is estimated over the surface, are similar, function and surface effect should be similar, the difference lies in the brand, after all culture. Youngor, is the brand, on the line, but if there Youngor 1,2,3,4, wear on the body, may not tell difference to (their own know, people do not know), is not meaningless.
100,200 Mercedes-Benz, etc., but functional differences are obvious differences are apparent farewell appearance, feeling different is obvious, therefore, different people will Buy a different brand, different needs;
shampoo I am afraid, too, not the same as the brand, the effect is not the same, the price is not the same, do not wash there are levels. washing and cleaning 50 100, their feelings do not as with others to wash, do not feel the same;
men like this, is the Younger Younger, Playboy is Playboy, is not the same. As between a brand, is not a great difference, I was confused, estimated that most people are confused, broken down is not much significance.
landlord and lily of the proposal, the acquisition of a new brand, the international, I highly agree. clothes and red wine the same, or with cultural connotation. At present, the Western culture on earth, relative, or strong, not to become over one or two days. As for China, I can do in the end the Younger on the line, I know that Youngor (relative to understand the Chinese culture I), but the new push to the domestic horse, the might as well strengthen the Younger. of course, has made a strong position in the country (such as Playboy, what KADAN, etc.), is another matter, This brand is acquired, it is estimated less likely.
China, that is, the past few years, citizens should have great confidence strengthened. such as the next year or the year after, the nominal GDP over Japan, people's confidence is not there the strengthening of what major quantitative change to qualitative change, not a long time, that time, people would think, clothing, basically produced in China, you pay big bucks to buy foreign brands, is not NC, ah, do not believe this day will be far away. Just as now, some people buy foreign television, computer, like, but that is a minority of the.
a drink, but the meaning is the way Younger, at home, whether suits, lining Shan, sportswear, casual wear, or belts, luggage, purses, shoes, etc., as long as the Younger, and is the brand, to do this, you can, and do not get too stressed out in some segments. customers buy, the first identified as Youngor, then see the price, which was successful. As abroad, in addition to acquisition and contract, and can not find other ways in which our brand recognition developed countries, long way to go ah. < br> Simon Biao Columbia: upstairs talking about: meaning. may become the top brand of the elite! enough to support it in this one made considerable profits.
any case, the Younger or its sub-brands under the low-end route can not go, because the market has seriously too saturated, stiff competition, low value-added did not say, Other products will be on the Younger even negative impact on corporate image. I think the company should be at this point may already have a deep understanding.
As for the high-end market, they can be subdivided. such as A brand in overseas markets through the Younger was introduced into China after the initial authentication can be most sectors of China's top boss, a choice which to enter into their wardrobe, because the boss choice because of its economic strength, after all, is relatively large. First , can enter their choices is a successful first step. This step should be said that the feasibility of relatively large, because in addition to brands from abroad and have some influence, which can solve the psychological barriers, the Younger also relative to those of foreign brands have not found or a lack of unique advantages too. For example, you can almost throughout the country with a huge marketing network to VIP customers more personalized service. It should be mentioned is that although A brand stores may be independently set, as distinct from the public relative to the comparison brand Youngor, but who can be a set of men. especially the management team can share resources. I regret to tell you, for our purposes of Changchun City Youngor brand still can not enter the top department stores mm Zhuozhan shopping center, where the men will only accept an international brand. Therefore, the company's brand management of the road is still long way to go ah!
another example , also built by the Younger B brand in foreign countries, can be located in the domestic high-level professionals, such as certified public accountants, lawyers, doctors, their needs may be different with the boss class, and how the brand for their specialized marketing, I think we should also be properly considered.
there are those of senior financial management and will soon appear a large number of professional managers, who can be said that the senior class Jinling migrant workers, they are usually busy, it is little shop to buy clothes for their time. If capture their consumer psychology, and firmly so that it produces the company's brand loyalty is a big issue. Once you know the crowd with a brand identity , will be in for a long period of time to support the brand, because the fast-paced lifestyle may make them a similar brand of knee-jerk way of thinking, they may focus on the brand of the clothing styles, to the exclusion of other brands of the same style.
Yi and: clothing issues I'm an outsider, but if not accompanied by cultural factors, or the past few years and give full play of national self-confidence, possibly through gold and green on the line. I mean, in the country, really do not need to draw on foreign brands. or, put Younger brands to loud on the line, choose the time, there is a level on the line, for example, gold, silver, green. For me, what is not sub- color, and as long as the Younger on the line, so personal that the key in the country, or to quickly make the distinction between other brands Youngor brand, and with other brands, you reach this goal.
probably does not make clear above. clothing, estimated that most people know, most of the world is produced in China. As for some people agree with foreign brands, it is cultural factors dictates, but with the enhancement of national self-confidence ( increased very significantly in 2008), with foreign brands hit the domestic market, really achieve much.
I still believe that Younger gold, silver, green on the line, for me, Younger on the line. But estimated that there are age, knowledge, income and so different, a grade of good points. But this is not the main key is to make domestic ringing Youngor first brand in the future, is to do the belt, shoes, etc. Only Younger, the ad does not fight, with an estimated price of the stock to a peak.
September granted clothing: do not know if you have not noticed, Youngor semi-annual report for 2007 revealed the establishment of a new Company: Ningbo Lion-ho step Clothing Co., Ltd., later renamed Ho lion step Garments Co., Ltd..
Hart Schaffner Marx is an American company, and Youngor cooperation include: HSM products granting of post-Younger right, and in technology, marketing support, etc., simply, that agents of international brands.
This is my top of the Baidu search to a story time in May 2007. should be cooperation between the two Early:
days to hand gesture, one destined to be thrown to the industry the topic of intense discussion.
Younger mm no question of a men's original brand in China; HartSchaffnerMark (ho lion step) mm one with Procter & Gamble, Ford, Coca-Cola, Intel famous American brand names, the two high-profile appearance CHIC2007 opening day to hand gesture, one destined to be thrown to the industry the topic of intense discussion.
agents of international brands, is not new, but also often to be known as end.
Younger Is not it the aura of a small head you need a foreign monk chanting? the future of cooperation the two sides more cautious you that the scene in addition to representatives of both parties actually did not ask a guest to their testimony? Younger What is the role of cooperation will be why the search of promotional materials but no word or two?
collect information from the point of view, speculation is divided into two factions: one step of backing ho lion, the second is the intention of Youngor .
To be sure, no matter how much backing the former, it will not be the intention of Younger, Seoul, after the press conference, Chairman Li Rugang clear: layout of the first leg, they are very optimistic about China's high-end business men's market. After a long period of research and investigation, selection and Younger cooperation is based on both quality and innovation in the consensus.
stand ho lion step one, we can easily understand the strategic vision of its choice Younger, both will produce significant cost advantage to move home, or the localization of the channels to promote consideration Younger respondents can be produced almost no suspense The. The act has been low-key Younger, an unprecedented collaboration with foreign brands, even though much ink, but also enough to generate curiosity.
Liru Gang said ho mai lion brand not only has a long history, but also has a wealth of asset management experience. In recent years the rapid development of Chinese brands, but still a gap compared to foreign high-end brands. Hao step of entering the lion will undoubtedly bring a mature market management experience and refinement of the concept of brand management.
for Golden Youngor maintain an annual 20% to 30% growth, in fact, be difficult, we hope to cooperate to expand the profitability of space. team to do, give Youngor bring much of an impact overall brand not arrogantly, but the modest conversion of ideas, in the grips with the foreign brands to re-examine ourselves, indeed we have been trying to find a breakthrough. , a strong desire to break through, is to facilitate the cooperation of intrinsic motivation.
for has remained at the end of Chinese clothing brands collectively, the lack of luxury goods worldwide has been a complex proposition. including such as the Younger giants, never give up and try to break through multidimensional and can not get rid of the VW brand's imprisoned. international high-end brands direct confrontation, both opened up a new complementary business, but also a great time thinking Youngor wash. like a frog; working together may fail, but it is also the positive effect we want. out stores in other areas is unclear.
carllis: The discussion about the clothing the most thorough, in a previous post, many people have talked to view. I believe that these views are not taken for granted no reason to say , we bought 177 of these product consumers, compared to the other after the clothing brand. before the formation of view. This is a valuable market information, but unfortunately there is no good channels to the company back to the market sector. circle the Lord said, this piece of clothing saturated trend, and can not elaborate about?
green or Younger Younger, low-profile business people to be introverted, young people should be a high-profile publicity. seek common ground in how, when or words of marketing, Seoul. After the acquisition of foreign brands on the domestic young people, is indeed a good choice. but I hope this company can create their own brands, such as the injection of traditional Chinese culture and brand fit. Many years ago Lee was always counted on the scratch-made stylish suits, into industry giants. Now the conditions were much better than that.
the strength of the company is to develop a person from birth to seventies all the clothes should not be a problem now! a brand for each age group, from small to develop brand loyalty. Ha ha! century-old development in respect of such.
Fire Lily: Younger ignored at least 16-23 years old high schools and universities in this age of consumer objects, in fact, although this age group has not yet started their own money , but it is a very high consumption is the concept of luxury consumption of the most luxurious brands age, but age will go up even more attention to cost-effective, and because it is pay for their own pockets, and Oh, to reach a certain level of status of wealth began to pay attention to brand the degree of , because the clothing is a status symbol.
Younger is currently a lack of what I have mentioned two levels of consumer groups, 1. cause young people dress these consumer groups, particularly in the United States next Youngor - Si Bangwei being bought Huan, 2. caused the success of first-line high-end city business people in the CBD business circle of international brand clothing stores linger, this population has not made clothes establish proud to wear the cultural, international brands can be enhance the confidence of many people, I think this phenomenon will continue for many years, 5 years, do not expect a change. Golden Younger positioned as a successful high-end apparel business people, I can only say that desire is good, the reality is cruel, Younger is the first volume, I can say for sure, definitely not driven by sales of gold Younger.
the best way, if I often buy Younger wear, it asked ask yourself is not a successful high-end business people, if I was a successful high-end business people, it is often to buy, ask yourself whether Younger or other domestic brands of clothing to attend an important meeting or business negotiations, at least I know, in Shanghai, the answer is certainly very few people, then the consumer is prepared to abandon Younger people do? I think not, and the introduction of a step-ho lion brand in the domestic sales is starting to attract this population Younger first step Younger stabilize this step take a good wish! want to continue to explore other brands, will be of all ages and different levels of consumer spending into the full network!
kchibowd2: It appears that you are really 600,177 investors, not to discuss the stock price, discuss the company's brand, you see also the sense upstairs,
to my view is that brand clothing, positioning is most important, 600,177 can not make all the money, make money now business person is enough The key is to make the brand enjoys popular support, to keep business persons and other high-end consumer groups, business world to the human world on the line to wear Younger.
Fire Lily: Youngor the brand is really impossible to make everyone clothing money, but the 600,177 can have a different brand development and to gradually make to different age groups with different levels of consumption of money, otherwise the phenomenon of ring master said, saturated trend of development, and in order to seek a breakthrough in the development must break the traditional market, casual wear is a piece of the company's future must pay attention to the field, II. through the direct acquisition of international brands to open up international markets, and gradually penetrate the Younger out of the brand, so that foreigners slowly come to accept and recognize the Chinese brands like Youngor , but this takes a long time.
carllis: Yes ah! casual clothes will definitely become a new profit growth point. companies simply do not create consumer and marketing channel for communication. there is no general meeting of shareholders related to the strategic business development policy. Of course, that the General Lee, I believe that management should be aware of the problem 177. After all, there are so many of our customers interested in its development.
piece in the clothing, there are many comments which, we believe that full xiaoya have the strength to do the best.