Friday, February 11, 2011

Automotive market slowdown is a good thing

 Automotive market slowdown is a good thing
signs that the domestic automobile market, . In this regard, we do not make a fuss, it seems like the auto market will soon face extinction.
According to the China Association of Automobile Manufacturers, May, production of 1,416,600 vehicles, down 9.39%, an increase of 27.86%, sales of 1,438,300 vehicles, a decline of 7.5%, an increase of 28.35%.
Automobile Association said that while higher growth rates compared to last year, but the low base last year's sales, so the surface looks up is still very substantial. That is, last month's auto production and sales are not as good as expected. However, the actual production and sales from the point of view, is still a good result. If this year's average monthly sales are the same as in May, a full year there will be more than 1600 million results. Some people worry about the future situation will continue to fall, even so, the monthly sales will not fall below one million, otherwise the auto market this year will be really dark. It was then expected to be this year's total sales will be more than 15 million, which means the average monthly sales of 1.25 million, this estimate is possible. In my opinion, as long as the total sales this year better than last year's low, even if flat Ye Hao, is a harvest year, the automobile market is very healthy , car manufacturers will not loss. because last year, growth in the domestic automobile market fast enough, not only far beyond the international level, but also a few from the domestic point of view a good year.
inflation worries the Chinese economy is still large, but China's auto industry driving economic growth on the contribution of many.
problem now is that consumers how to do? is to continue to blindly follow the trend of joining the tide to buy a car, to buy a house to buy a car on the transfer of spending power to have a vehicles (regardless of what the car) be proud of, or to wait, according to their actual purchasing power and demand situation to decide. have some time, consumers are no longer so preoccupied with buying a car, they tend to spend big bucks, his brow without blinking it. They do not care about changes in the prices, at the same level, prices are pretty middle of the model, there is no sense of economic frugality. They offer incentives for the country regardless of how open the car as soon as possible for the purpose of thousands generously first million difference. This auto market continued to surge in consumer psychology.
began to appear from May's auto market has slowed down, is not a sign indicates, consumers have been aware of her own blind and impulsive, or they a gradual decline in spending power, to the weak? or because of the weather, the traditional off-season has come to it? no matter how the current consumer environment, the car is good, at least oil prices still falling, not soaring. but more so The market is cooling trend appears a bit difficult to understand.
I thought, cool down the market for consumers, this should be a good thing. this time we found that many manufacturers started to increase the marketing efforts Even some popular models have begun to price concessions. This is a few months ago, for the entire automotive industry is not without benefits. excessive growth is not good to see the car now frequent quality problems to know. recently emerged in China a lot of car recalls, involving many well-known brands. from recall the date of production vehicles point of view, basically a one-year period of rapid growth to the main auto market. product problems, not only hurt consumers, it will affect the entire industry, the problem become significant and even outweigh the benefits. The Market trends can not see the blind expansion, will result in more vehicle inventory, resulting in the automobile market into chaos, into a recession.
of: driver 
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