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 Consumption in the Age of Emotion
Wang Dingding
back to the human society or even hundreds of thousands of years more than 100 million years ago, we actually find evidence of switching behavior. East African cave archaeological recent published reports indicate that, in order to maintain the fire source of habitat for the center, is likely to exist between the exchange of fire and stone.
market is a basic form of material life. However, before the modern, the market is embedded within the community, it was the mainstream of society normative values and way of life, and when it tries to go beyond the norm by the social mechanism of punishment. the market life of modern society, known as force the market to become the dominant way of life and values. As a result, society is embedded within the market, and Carl. Polanyi called market economy The core value has not been established, the market dominates our daily lives, and drives us to sweat the daily life. We have no time to consider the meaning of life, had to be satisfied with life in the market drift. highlights from the market out of life, such as ; worship of money like them to be worthless. This way of life is consumerism, it is used to determine the meaning of all worldly things, just whether they can make our lives more convenient. in such a judge under a university Professor of a university student and a TV similar meaning. When you can watch his favorite TV program, it is meaningful, otherwise, can be discarded as disadvantages shoe. Similarly, when the University course or his letter of recommendation be useful to this student, he is meaningful, otherwise the shoe can be discarded as disadvantages. and so on, money, power, fame and family and children, everything just to make life better convenience, nothing more.
pursuing all efforts to obtain a smaller more convenient, is it the social basis of economic imperialism. If everywhere the opposite, I will be regarded as irrational principles are closely related.
However, the any real emotions? love another person, for his joy or sorrow, it is convenient? others for my care, can be considered the sender have similar emotions, so it gives me is convenient? And I guess I'm bound to care for others may be reduced to any consumer, so how I make my love be true and not fake it ?
In other words, this is a person from childhood to old people know how to use each other and only know how to use their mutual relations between the world. of any deviation from this state, only means How stupid! efficiency, the pursuit of efficiency, not so difficult to survive. in order to survive in a more convenient and natural selection in the struggle for existence, so each of us to evolve as a , has already broken heart, broken heart but insists unmoved, pretending to be the wilderness of the Lone Wolf, but also are called
Before we compare the state of it. well, then, we have over 2,000 years of civilization due process and lack of rigid wild. Thus, we easily under the blows of the gunboats on the knees. we unthinkingly beat us to the teacher to learn from them all, from the objects to the system, if possible, but also from the system to the culture and way of thinking, and even more thoroughly, the way our emotions fully to transform .... .. just to not be beaten.
In fact, as long as no prejudice or bias to exercise utmost restraint, sooner or later we can realize our hearts desire is not really any kind of extreme state. because only in an extreme state away from any only when the inner peace. Therefore, the extreme pursuit of efficiency improvement or the improvement of the extreme pursuit of ethics will collapse of inner peace. the real efficiency or ethics, and, like Confucius and the Buddha, inherited the medieval Scottish tradition of humanism Enlightenment thinkers prefer to call it bridge and the bridge to spend his life time. However, in the consumer era, there are so many people to consumer goods, for convenience only, do not want to think. thinking, this is a sufficiently difficult task.
Since life itself is the consumer, then, is closely related to emotion and life, it is no longer true at all.